Digipak Drafts

Rough plan -
This plan was created as a starting point for our digipak.

Plan 1 -

We created a digipak with the collaboration of many things:
- Our star image
- Aspects from our music video

- Group ideas

- Audience preferences

- Media Conventions

From creating this basis for our digipak, we then changed our digipak due to audience feedback.

We found that the audience thought there needed to be more technique elements to our digipak as they found the horses picture plain. Our audience took into consideration that some pictures were yet to be finished. They found the CD should include something other than a plan CD.

We acted on this feeback to create a digipak more tailored to our target audience. Below our second draft is shown.

Plan 2 -

Draft 8 : Luna Lux East of Eden

Digipak

Playing with the website

Digipak - Horse pictures

When planning our digipak we wanted to include a range of different pictures. We found that we didn't want to include our artist on every panel as we wanted to keep the wonderland theme on our digipak to engage different audiences.



This is a plan for our digipak. We want to include our artist on the middle CD panel with the horses facing her either side. We feel that this gives the audience an insight into the 'East of Eden' digipak. These plan pictures helped us piece together our digipak and get a sense of what we wanted to achieve from it.

Digipak Plans

In my group, we all made a plan ourselves which we then shared as a group to where we made a plan which incorporated all of the ideas that we liked from each others. For example, lyrics on one panel. There were a lot of similarities within our own plans as we all wanted to have a close up of the artist as the front cover, as this would help to help her star image and people to recognise her.  From planning our digipak like this way it means that everyone would be happy with what we have included, but also its a way for us to create the best digipak for our target audience as we can. I feel that this technique worked well for working in a team as we could pitch our ideas of why we wanted the digipak like that and take aspects from each one.

audinece feedback

References to music videos

This is a video highlights how we have followed some of the conventions of our genre in our main product. This video gives a few examples to show this. The conventions are film grain, overlay, position whilst singing (sitting), no emotion and costumes.

From reflecting on our findings,I feel that our attempt develop the conventions in some places has worked correctly as it fits our artist's image. For example, our artist isn't as dark as Luna Del Ray which means that we have made our aritst more unique and special within her genre.

LUNA LUX DIGIPAK PLAN