Luna Lux: Draft 7

Laura Williams - Digipak Inspiration

As a group, we started to plan the digipak and map out the basis for our album 'Fools Paradise'. When doing research on different photo shopping techniques, I came across an artist called Laura Williams. I contributed this to the group and we all came up with ideas from her inspiration. For example, Kayleigh came up with the idea of having a teapot as her head. We feel that using these skills in our digipak will fit with the theme running through out artists song and music video.

Title Number 2

Due to class discussions and the input of friends and target audience, we found a mixed view on our first title. We decided to create another title which is a little less detailed but effective at the same time. I feel that this title works well as it is included by doesnt add too much time onto the song or the video. I feel that if the title is too long, the target audience will get bored at the beginning of the music video. As a group, we created another title. We understand that this title needs improving but we feel that have 2 will give us the chance to get target audience feedback so we can choose the title which best suits our artist and our target audience.

Title no.2

Audience Feedback

This is our audience feedback. I chose to type it up so that we didn't lose any of the feedback given. We have taken this feedback on-board. Here are some of the improvements we were given to make. We found that as a group, these little things can be changed with small adjustments. I found that there are some solutions all these points.

 

• Blue - We can add another shooting day and add some juxtaposing shots. We can achieve this with colours. I think that it would be a good idea to have her surrounded by people who are completely different to her. People have told us they like the edgy feel of her dark lipstick and we should play on this. For example, if we surround her with people in white and she can now wear darker clothing with dark lipstick & crazy hair.
• Yellow - I feel that if we do achieve the first point successfully, we would be able to replace the time lapse with other shots. These newer shots would fit better and fit better with our artist herself.
• Pink - This would be easy as we can achieve it by filming close up of both our artist, the horses and even the flowers & nature.



 

Progression of the title

This posts highlights the progression when making our title for our music video. We started with a plain white background with black font. We found that this wasn't very effective when it comes to our music video. In order to make our title stand out, we had the idea of a movie film title. We found that this would bring some unique features to our music video and will help us to develop our skills when using after effects. We used Adobe After Effects to achieve the look of the title. This was the first title that we thought about creating. We first wanted something that would fit in with the video and the artist’s star image that is when we came up with the idea of having an old projector that is all grainy to give it an old fashion look. This would fit in with the artist star image because, it’s very individual and vintage which is what she is all about.

Luna Lux: Draft 5 with title

Luna Lux: Draft 5

Behind the scene with Luna lux: Day 3

Research into merchandise

I started my research into merchandise so that we could develop our own for Luna Lux & also to include it into the website. Firstly, I found the most commonly used merchandise. It is important to do two things with your merchandise: meet the target audience and show your star image. I found that through research the most popular items fit our target audience but we would need to come up with unique ideas which would suit our star image more.

I also researched into the fact of how big your artist is. I found that smaller artists stick to a limited range of products whereas well known artists sell mostly every item available. Due to the money, bigger artist are able to focus a lot on their fans and merchandise. Whereas, smaller artists focus their money on the production of music rather than advertisement and websites. 

Website Draft Screenshots

This is the welcome page that will first appear when the audience will access the site. We wanted one as it will help market the music video that we will be releasing. At the moment it is very plain, so to improve this page we will want to maybe have a boarder which will fit with her star image to make the page look a little more interesting. 

This is the home page of the site the background is a colour kaleidoscope, we thought that this will help to add to her star image of being quite weird and different. There are links to her social networking sites, such as Facebook, Instagram, Twitter and Tumblr, when you click on the button the site will open up. This will help to make the page more interactive and help her fans to keep in touch with her. 

This is the about me page where Luna Lux has left a little note to the fans about her and her new album. This is a conventional page to have on a website as it gives the audience a way to get to know the artist more, and feel like they are talking to them. Also the “Luna Lux xoxo” has a transition on that makes it look like she is writing it on, which makes the page look like she actually wrote that. 

This is the album page where the audience can listen to her music, as it has all the songs on from her album. The east of eden song will actually play, but as the other songs are not real they do not have any sound to them. We also made a place where there fans can leave their comments below of what they thought of the album. 

Next is the social networking site where it has all the feeds coming from her Facebook, Instagram and Twitter. This is an easier way for  the audience to see what she is posting and what she is up to, but also helps to make the blog more interactive. 

This is the gallery where there are pictures from shooting the video and of the artist, this gives the audience something to look at. When the mouse hovers over the pictures slit the picture become bigger to see all of the picture. This helps the site to become more interactive and makes it more interesting. 

This is the merchandise site where they can buy the clothing. When they hover over the picture they can see how much it will cost and when they click on it they can chose the size they want with the design they want. As the size gets bigger the more expensive it is. 

This is the inspiration page to make the website different from other websites. This is where she will put her inspirations eg the book and there will be links to listen to her favourite music. This is hopefully making the blog really interactive. 

This is the  events page where the audience can see where Luna will be and where she will be playing. 

Merchandise

These pictures are of our first batch of merchandise. We created them in different ways, using photoshop. We started with the most common items such as: t-shirts, pillows and wristbands. We found that these are important to have due to our target audience and also as these are vital items. Having these items will be worthwhile for our artist. We then went on to create other things which make our artist more unique. We have started to bring out our star image through all of these items.
From feedback, we found that we need to make a stronger logo which is simple but effective. We also need to create a clear indication between mens tops & womens tops.

 
 

 

 

Tour Date T-Shirts

These are the different Tour Dates styles that we could have on the back of our tops or any other merchandise that we chose to have on our website. We tried the list out in different colours to see what would look the best and suit the genre of the artist.  We went round asking our target audience what they thought would be to have on the back of the top. The most popular choice was black, as this was the most traditional colour to have as a colour. This would help to make our top look more professional, and more attractive to buy for our consumers. 

Fonts for 'East Of Eden'

These are the different fonts that we thought about having for the single of East of Eden.  These fonts are all very different to one and other. We need to chose a font which is rememberable and liked by our target audience.

Fonts For 'Fools Paradise'

These are a handful of the fonts that we found could be used for our album title. We picked them so that they fitted our target audience and even our star image. We wanted the fonts to be unique and rememberable. We liked these four fonts as they were different from the everyday font that you see on albums, this would help her to stand out more as an artist. From these four we need to pick the best one that fits in with her genre. When asking our target audience, the most popular font was number 3.  We found this was because it is very different and fits with genre of our album. This font can be used on our digipak, website and merchendise.