We created social media accounts for our artist to help promote her. From researching different artists we have found that they largely look to social media to add promotion. It is free and easy to use meaning that artists are able to target a wider range of people though these social media accounts. For example, even Justin Bieber was discovered from posting videos on YouTube. All these different artists use it to there advantage. It has allowed One Direction to expand massively, with the help on twitter they were able to move there target audience into America. We talked to our target audience to find out what social media was most effective and used in their age range. we found that the most popular sites were Facebook, Twitter, Instagram and Tumblr. These are based on our target audience. We created the following to allow fans to gain information on her and gain a better insight into her as a person. These sites really allow audiences to become closer to the artist. The problem with these sites are that they can trigger hate comments which could put an artist down. We found that the artist would have to completely commit to these sites and put hate behind them. All artists suffer from this due to having a certain target market.
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