Andrew Goodwin - Music Videos

Will Smith - Men In Black
As you can from these two images there are locations, costumes and characters which the audience can make a clear link with the music video and the film. Features like this are used in order to increase the views of both the film and music video but mainly for promotion. The use of a catchy music video which uses parts from the film, makes the movie itself more memorable. Key features which are used in both are shown throughout it, even in the first few seconds you can make a clear indication of which genre and film it can been linked to. For example, the black suits are an iconic costume for the film 'men in black'. This links with Andrew Goodwin's theory of promotion.

Robin Thicke - Blurred Lines
There are elements within this music video which support both Goodwin & Mulvey. For example, Andrew Goodwin looks at promotion of products within music videos. You can see this this within Blurred line through the promotion of Dre Beats. Although this isn't as important compared to the promotion used in Will Smith's music video. This is because the promotion of this song is mainly for the artist but other products are used for companies to join together and promote each other.
Mulvey's theory on Male Gaze is shown massively through this music video. For example, in the first image is a young lady shown in a sexual way. This means that they gets male attention due to the use of costumes and props throughout.