Marketing techniques in the music industry

Question 1 - When looking at different forms of marketing, all artists should consider what is best for their reputation in the music industry.
When looking at social media as a time of marketing, there are many benefits to using this. For example, to set up it is free meaning that artists can reach a wider audience with no cost. When looking at Facebook there are over 1.4 billion users meaning that by marketing through this you can easily target your audience. YouTube is the most common use of marketing of a music video as it is free to post videos meaning that artists can use it at no cost.
The amount of newspapers sold nationally each day is 56 million. On Sunday's over 60 million are sold. This means that for an artist to get in the public eye through newspapers and magazine they can easily widen there target audience. Even though newspapers are more commonly bought by older people, the news travels because of people conversing about a particular topic. To be in the news is one of the easiest way for a celebrity or pop star to get talked about and well known, even if the news is not always positive.

Question 2 & 3 - My chosen celebrity to research was Britney Spears. I chose her as she was on of my favourite artists when growing up and due to her popularity and longevity. When looking how she is presented media there have been a series of reports which are good and bad. She is easily found in all types of marketing, from social media to newspapers. This is because of her popularity and her longevity. Through Britney's years as an icon pop star, she has collected a strong fan base meaning that ever her fans help her to market herself and her albums. This is down to word of mouth. The public and fans are the best way to market yourself as they can make information travel easily and to the correct people. In order for Britney to have kept her star status she needed the publicity of good and bad reports as it keep people remembering her.

 I focused on her being presented in the news due to the fact that she is strongly shown in newspapers and magazines. Some news reports were bad but others were good. The most famous news report ever about Britney was when she shaved her hair completely off. Doing this allowed herself to enter nearly every magazine and newspaper worldwide due to the talked about issue. Without these sorts of stories, people would not be as famous as people will forever remember Britney for the wacky things she done as an artist. These stories do not always have a positive effect on artists, as this did cause strong discussions about her between everyone. For example, when she got reported for using drugs this had a damaging effect on her career as people will think that she isn't the person she pretended to me. It can make some fans dislike her for the use of them and the way she is presenting herself to others. For stars to be presented in the media they need to make sure it is for good reasons as bad publicity can be very damaging to there status in the music industry.