Research into merchandise

I started my research into merchandise so that we could develop our own for Luna Lux & also to include it into the website. Firstly, I found the most commonly used merchandise. It is important to do two things with your merchandise: meet the target audience and show your star image. I found that through research the most popular items fit our target audience but we would need to come up with unique ideas which would suit our star image more.

I also researched into the fact of how big your artist is. I found that smaller artists stick to a limited range of products whereas well known artists sell mostly every item available. Due to the money, bigger artist are able to focus a lot on their fans and merchandise. Whereas, smaller artists focus their money on the production of music rather than advertisement and websites.